About Desk 24/7

Small businesses live on WhatsApp. It’s where customers ask questions, book appointments, and expect a reply — often after hours, when no one’s at the desk. Yet most booking and CRM tools force those customers onto a separate app, a separate login, a separate flow they’ll never finish.

We built Desk 24/7 to close that gap. It turns your WhatsApp Business account into a round-the-clock front desk: customers book, browse, ask, and (soon) pay without ever leaving the chat, while your team manages everything from one shared inbox.

It comes down to a few things we believe a small business deserves:

• A CRM-grade shared inbox — labels, customer tags, quick replies, internal notes and assignment, on one number.
• Messaging that doesn't bleed money — we track each customer's 24-hour session so you reach them for free instead of paying for every template.
• The whole booking lifecycle — booking pages, confirmations and WhatsApp reminders, stored and visible in your dashboard.
• Zero Meta hassle — we handle the webhooks, tokens, template approvals and billing stats so you never touch the API.

Who it’s for

Salon owners, clinic receptionists, tuition coordinators — operationally focused people who don’t have time for clunky software. Every feature we ship answers one question: does this make the owner’s life simpler?

Our principles

• WhatsApp-first — the entire customer journey lives in the chat.
• Simplicity over flexibility — fewer concepts, sensible defaults.
• Clean by default — feature-rich doesn’t mean cluttered.
• Owner-centric — we optimise for the person running the business.